Position Summary:
The Specialist for Social Media Marketing will be accountable for optimising the social marketing journey in order to maximise reach and engagement throughout the lifecycle of our customers, providing clear direction for social marketing across Vodacom, working in close coordination with the internal stakeholders and partner agencies. Outputs include optimisations of social strategies and plans, execution on social plans, regular tracking and reporting on social marketing performance, as well as, contributing to the overall digital marketing and sales targets. The function plays a primary role in driving the optimisation of the overall behavioural measurement score (BMS) for brand consideration, digital channel experience (TNPS), as well as revenue generated through digital channels and associated cost savings.
Key Responsibilities:
- Ensuring all social media content is on-brand, consistent in terms of style, quality and tone of voice, and optimised for search and user experience. Ensure simple, concise and grammatically correct social media content appropriately adapted for the various channels
- Contribute to a robust reporting framework to include the definition of a KPI dashboard to monitor and track the success of social media marketing initiatives
- Managing and providing direction for social media strategy and planning that supports and extends marketing initiatives, both short- and long-term
- Drive breakthrough social marketing innovation
- Social media marketing activities on Facebook, Twitter, LinkedIn, Google+, Lithium Community and any additional platforms enabled for the Vodacom brand
What you’ll have:
- 3 year Business related Degree or National Diploma
- Minimum of 3 to 5 yrs relevant experience essential in:
- Experience of implementing and leading a customer driven social content marketing strategy in a large organisation
- Capable of working in a complex organisation and able to build strong relationships and credibility with multiple levels both internally and externally
- Driving commercial & operational targets for the social marketing domain – sales, revenue, profitability, user experience quality measures, adoption of the products and services
- Excellence in understanding the engagement drivers for various social media platforms, as well as ORM reporting processes and tools