Online Trading Specialist – Alshaya Group Careers

Position Summary:

Key Responsibilities:

• Working with partners to monitor, manage and develop our back-end systems and tools, ensuring our customers enjoy a seamless online experience
• Running multiple projects and workstreams simultaneously, and demonstrating an ability to prioritize and delegate effectively
• Supporting the team to drive the performance of our digital retail platforms (revenues, orders, margin, penetration, customer acquisition, repeat orders) and driving continuous improvement by evaluating key metrics (landing page visits, in-app conversion, basket size and frequency etc.). Highest priority will be Mobile ordering and payment, followed by delivery.
• Collaborating with other team members to ensure that we have the right creative assets to stand out on multi-brand platforms and that content is appropriately tailored to ensure relevance in our region and individual MENA markets
• Ensuring that the service our customers receive via our digital retail platforms, including those owned by third parties, are in-line with Starbucks’ global standards and match or surpass the experience of making a purchase in-store
• Optimizing the customer menu experience at the Drive thru stores to increase Basket and sales.
• Support the Online Trading Manager in developing an approach that places conversion, evaluation, and optimization at the heart of all marketing activities
• Support the development of our digital commerce platforms (livery, Mobile ordering, and payment) to become a key driver of top-line growth for Starbucks
• Ensuring that the objectives and KPIs we select for other Marketing activities are in-line with our commercial strategy and contribute towards increasing acquisition, conversion and retention
• Contributing to the broader conversation with the EMEA Starbucks team regarding digital experiences, and appropriately challenging or asking for collaboration and support
• Act as a Subject Matter Expert for digital commerce and ensure that online channels are fully represented in the way we think about our customer journeys
• Ensure that our digital commerce platforms – delivery integrators platform, 3rd parties ecommerce platforms – are fully integrated with our range of offline and online touchpoints, and provide a consistent and engaging experience for our customers
• Ensuring that the development of our digital commerce platforms is guided by relevant customer insights, and outlining the need for new research to fill gaps in our understanding
• Setting clear commercial objectives for our digital retail channels, based on customer insights and relevant benchmarks
• Use digital analytics to constantly refine our digital proposition, driving increases in customer satisfaction, online revenue, and operating efficiency
• Engaging the Starbucks MENA marketing team and stakeholders in the wider business, emphasizing the importance of digital retail for the future of our business, and sharing our achievements and challenges
• Collaborate with internal stakeholders (e.g., IT and supply chain) and third parties (e.g., our technology suppliers and delivery apps) to translate business requirements into well-developed, tailored solutions

Required Education & Experience:

• Digital and online retail, integrating third-party apps and digital platforms, user experience research, test-and-learn methodologies, digital analytics (including extensive knowledge of Google Analytics) and performance evaluation, digital innovation, strong numerical and analytical ability. SEO best practices for ecommerce.
• Experience of working with mobile app developers, especially mobile retail, or delivery services
• Strong understanding of digital retail back-end systems and order fulfilment processes
• Experience of working with complex and evolving customer journeys from initial engagement to check-out and order fulfilment
• Experience of building successful working relationships with partners, providers, and agencies
• Over (2) years of digital commerce experience
• Experience of using test-and-learn methodologies and working with stakeholders to select and set appropriate KPIs