Job Overview:
We currently have an amazing newly created opportunity for a MarTech Specialist to join our Digital Marketing team. Currently, the position is based at our Support Office in Bentleigh Each, Melbourne and we support a hybrid work approach (on-site and working from home).
You will be responsible for managing BAU and Small to Medium MarTech enhancements projects, developing digital audiences to inform digital and personalisation initiatives and supporting marketing data governance and consent.
What you’ll do:
This role requires a person who has a passion for Marketing Technology, understands how marketing platforms integrate with each other and can collaborate with stakeholders to strongly articulate requirements and solutions. Your key tasks may include;
- Work closely with our Ecommerce, CX, Marketing team, Data and Analytics teams to identify consumer trends that impact on commercial activities
- Leverage 1st and 3rd party data to uncover insights and audiences relevant to specific business objectives
- Create new segments and audiences to support campaign activation
- Manage marketing data and governance processes supporting digital marketing tags and analytics
- Partner with agency and internal teams to develop MarTech capabilities across MarTech stack including product features, upgrades, UAT framework, deployment and analysis
What you’ll have:
- Ability to develop and maintain relationships with and influence stakeholders across many areas of the business
- Experience / exposure to data driven digital and CRM Marketing
- Experience working with marketing automation / MarTech platforms
- Demonstrated experience working in-house in a similar role for a retail business and/or experience working in or with a digital media agency
- Sound knowledge of digital channels and reporting tools/analytics
- A ‘can do’ attitude, the ability to work collaboratively and find solutions under pressure in a fast-paced environment and a team player
- Strong time management skills and the ability to prioritise against deadlines