Position Summary:
Responsible for the execution of Cigna Medicare strategy for local topline sales agencies, directly contracted agents, and broker down-line sales within their market for the book of business they manage through training, and relationship management.
Key Responsibilities:
- Carry out appropriate sales activity standards as directed by their manager
- Execute on market / region sales goals and objectives (sales events, training, etc)
- Execute on national topline strategies with downline sales agencies & local direct agencies to drive profitable growth through down-line sales (e.g. educate and expand on MA products)
- Meet with brokers and agencies to build relationships and promote our brand
- Execute Medicare multi-year local broker strategy for book of business
- Responsible for a territory, manage contacts and exercise long-term vision approach
- Coordinates effectively with Sales Operations team for lead management and sales functions
- Hunts for new local/regional agencies to cultivate and grow
- Communicate and monitor downline agency sales goals against production within their book of business
- Develop & execute direct agent strategies to drive profitable growth
- Meet or exceed sales objectives through broker channel
- Produce campaign and event tracking reports showing return on investments and key initiatives
- Executes on strategy to expand sales efforts across multiple products as appropriate (e.g. synergies with MA & PDP)
- Responsible for reporting their daily activities to ensure alignment with creating incremental sales consistent with market goals
- Adheres to and maintains current understanding of compliance requirements and organizational policies & procedures
- Conduct advertised sales presentations for prospects and leverage community partnerships to host events
- Influence brokers to sell more by positioning our product and promoting our brand
Required Education & Experience:
- Strong presentation skills and ability to present to a group or individual
- Strong organizational skills
- Ability to collaborate well both internally and externally to support achievement of market objectives
- Adherence to CMS Medicare Marketing Guidelines and procedures
- Self starter, flexible, adaptable, highly organized and proactive
- Knowledge of marketing strategy, value proposition
- Strong communication skills – both verbal and written and active listening skills
- Knowledge of systems and technology and proficient with data analytics
- Customer features and benefits and Medicare knowledge preferred
- Strong relationship building skills
- Ability to learn quickly and adapt to change
- Proficient with MS Office Suite. Experience with Salesforce a plus
- 1+ years of Sales experience
- High School Diploma required, Bachelor’s degree preferred