Marketing and Public Relations Executive – Hilton Careers

What you’ll do:

• Ensure full brand compliance across all marketing and PR initiatives on hotel level
• Recognise and execute opportunities for HHonors as well as other hotel incentive programmes, and manage all hotel level CRM and database requirements
• Highlight and encourage team members to participate in job specific training opportunities and attend internal and external networking industry events
• Be the marketing and PR representative in hotel commercial focus meetings, and proactively identify revenue-driving opportunities with other key stakeholders
• Conduct regular performance reviews, ensuring adequate feedback is given and used proactively for further development
• Oversee media visits and develop key media contacts, manage press conferences on site and be aware of media events and activities in the local area and community
• Conduct continuous analysis of competitive environment and consumer trends, and use findings to continuously evaluate and drive commercial success and social media activity
• Ensure sales and F&B teams receive full marketing and PR support including collateral
• Responsible for building a coherent social media strategy for the hotel and its outlets
• Support individual brand initiatives and ensure hotel brand campaigns are rolled out effectively and communicated using the right tone of voice for each segment
• Oversee the execution of all promotional activities, whether local, regional or global, across all available channels, ensuring brand adherence and effectiveness
• Respond to customer postings as appropriate tackling any complaints and issues
• Create an effective marketing and PR team on property, fostering a productive team culture and encouraging career growth
• Manage and execute local news or stories affecting hotel business and share across region
• Manage the roll out of marketing and PR initiatives to support the hotel in meeting their targets, also by leveraging key function activity with regional marketing, corporate communications, eCommerce, marketing operations, strategic partnerships and HHonors
• As the key media liaison, source and pitch interesting, newsworthy stories relating to the hotel including, but not limited to MICE, F&B, rooms, spa, architecture and design, team members and corporate responsibility
• Manage all media relations activities and information, including maintaining and distributing press kits, press releases, photo library, brochures, newsletters, key personnel biographies and hotel question and answer sheet
• Develop, manage and grow a tailored social media strategy to drive engagement and grow loyalty
• Achieve agreed performance goals and marketing and PR objectives of role set out by the Line Manager
• Responsible for measuring key performance indicators relating to all marketing and PR activities, promotions and campaigns, and producing performance reports for all key stakeholders
• Oversee all marketing and PR projects in line with resources and budget objectives
• Seek to grow social media followers and to enhance interaction with customers on these sites using relevant tools and techniques
• Always be the brand champion ensuring all collateral conforms to agreed brand standards and content is compliant of corporate guidelines and within budget guidelines across all activities
• Actively support Line Manager on all in-house merchandising activity and ensure all merchandising opportunities are identified, maximised and communicated across organisation
• Put in place a dedicated career path for each team member, with the creation of a Personal Development Plan highlighting key development milestones and timelines
• Encourage and motivate individuals to achieve key company and personal objectives and targets
• Develop, proactively manage and implement the annual hotel marketing and PR plan to include media relations, social media, internal communications, eCommerce, brand recognition and loyalty marketing within budget guidelines
• Manage internal communications in the hotel and take responsibility for updating regional office of any local stories, awards and sponsorship events to promote locally, regionally and globally