Job Overview:
As a Junior Media Manager, this internship will provide you with a hands-on experience of planning, managing, and delivering key advertising campaigns for our brands, hotels and the destinations in which they operate. You will gain experience of most aspects of media advertising from always-on Performance Media across Google products, to huge campaign launches which incorporate both digital and offline ad formats, such as social media, TV, billboard, podcast advertising and much more. You will gain exposure to client-side marketing disciplines in these areas, as well as work closely with our advertising agency and key media partners. This will be a super exciting opportunity to look under the hood of advertising channels and platforms to understand how we bring authentic and compelling adverts to life. Whilst this is largely not a technical role, you will have the exposure to many different disciplines within Marketing, from technical to creative to customer and audience behaviour. So if you’re interested in a career in advertising or marketing, this is a fantastic opportunity to see what the options are.
As part of this role, you’ll get to work alongside a diverse team of specialist experts, who work collaboratively and challenge each other to do our best work. We don’t just talk the talk on diversity, we actively seek diverse thinking and new ideas to improve what we do, not only for ourselves but to change the face of advertising for all that see it.
What you’ll do:
- Support media campaign set up and development, including campaign tracking
- Cultivate strong relationships with publishers, surfacing new opportunities to test and innovate
- Build campaign reports as needed for wider marketing organisation
- Support the Media team across brand campaigns, performance marketing and regional marketing
- Work with Media Capabilities team to leverage dynamic creative and audience capabilities to best effect
- Develop competitor analysis
- Develop relationships with connecting teams such as Brand Marketing & Destination Marketing to execute campaigns in region
- Help to build innovation in media activity, working with external partners such as Dentsu, Google, TikTok and Meta.
- Work closely with Marketing Insight team to build out learnings which then inform media campaigns and audience targeting
- Manage design, implementation and reporting of media tests within our “test n learn” agenda
- Support leaders on key projects and initiatives
- Support leaders on core work, including any required administration
What you’ll have:
- Available to start in July 2023, for the full 12 months.
- Someone who has a numerical understanding and good Excel skills
- In your second year of undergraduate study at the point of application
- Someone who is adaptable, passionate to learn and hard working
- Someone with problem-solving skills and ability to act autonomously
- Someone with a keen interest in consumer behaviour, media and advertising
- Someone with great communication skills with the ability to clearly and concisely express ideas both verbally and in writing
- Currently undergoing studies in marketing, media, digital advertising or a related field
- Eligible to work in the UK. If you are a non-UK national, then you will need to be studying at a UK university in order to be eligible to undertake a placement here.