Position Summary:
We are hiring a Director, Retail Media to help extend Instacart’s technology and talent, so our retail partners can start or expand their advertising businesses. You will be responsible for ensuring these efforts are prioritized, planned out and resourced appropriately. You will also be responsible for executing on our strategy — working with retailers and evolving our sales and product strategies to support a growing retail media network.
Key Responsibilities:
- Lead definition, management, and execution of Instacart’s retail media operating plan. Build new teams over time to deepen our capabilities and retailer engagement.
- Develop prioritization, processes and metrics for handling new advertising demand and onboarding of suppliers as advertisers. Build pipeline of ad adoption by retail partners, deliver on launch deadlines, and manage testing of new capabilities.
- Own overall execution of advertising rollouts and long-term optimization across retail partners.
- Applying business performance goals, account management, and technical integration to drive retail media success for Instacart and our retail partners.
- Provide support and build trusted relationships with the stakeholders across major retailers’ organizations, sharing expertise in advertising to enable their success. Coordinate heavily with
- Instacart account management and customer success teams.
- Manage the cadence of cross-functional execution with product, retailer business development, business operations, and enterprise technology-integration teams.
- Help Instacart meet or exceed our annual advertising revenue goals
Required Education & Experience:
- 10+ years experience in retail and/or advertising operations, with a combination of account management, digital advertising sales, and e-commerce
- Track record of developing strategic business cases and executing cross-functional projects from proposal to implementation, including the creation of new processes and evaluation criteria
- Experience building and managing teams with outsized company impact; ability to create a development and growth culture of high engagement and high performance
- Ability to reconcile multiple senior stakeholders’ views to drive business results; works with senior management to set goals and then partners with directors and sr. managers to turn those goals into operational objectives, playbooks and results
- Can present to and influence senior stakeholders, up to and including C-suite, on complex topics
Strong sense of business judgment and decision making with partial data