Position Summary:
The Digital Consultant of Business Systems’ primary responsibility is supporting Southwest Airlines’ direct marketing campaigns, Customer research efforts, and technology and process implementations. This person serves as an expert in the Marketing department on the loyalty database, backend processes, and Southwest Airlines’ marketing campaigns, and also works closely with the Manager to ensure accountable delivery. The Digital Systems Consultant will be strategic in nature and work with cross functional business owners to drive campaign initiatives. Activities include leading campaign projects, developing and reviewing scripts and queries for database pulls, establishing and performing quality control on developed campaigns, developing process standards, and coaching more junior and senior resources.
Key Responsibilities:
- Leads collaboration with other Marketing teams to assess technology needs for enhanced Customer insight and personalization
- Coaches new junior and senior resources on critical systems and core Marketing Systems Analyst responsibilities
- Performs and reviews quality control on campaigns and scripts to ensure accuracy
- Leads gathering of data across platforms, creatively coaching team on alternate methods and ensuring data integrity
- Develops process standards to streamline campaign development and database query processes
- Collaborates well with others, builds relationships with business owners, influences and takes consultative approaches as appropriate, drives forward and follows through against established timelines
- Solution oriented; positively impacts the environment of his or her direct team and Marketing department
- Works with leader to align on priorities, constructively address project work, and build personal development plans
- Leads complex campaign projects while collaborating with cross functional business owners
- Tells a compelling and relevant story that conveys well thought-out recommendations, explains complex concepts in a straightforward manner with actionable recommendations, and presents with poise and confidence
- Is an expert on the loyalty database, backend processes, frequent flyer program, and promotional campaigns to support Southwest’s revenue, Customer Experience, and loyalty goals
- Self-directed through ambiguous data exploration with ability to independently employ a wide range of mining and analysis methods
- Synthesizes data to address the what, why, and how of business questions and business applications, knowing how to contribute to Marketing strategy
- Drives strategic campaign analysis with business owners and analysts on team to drive clear understanding of campaign requirements
- Is adaptable to evolving business needs and a changing environment
- Develops and reviews campaigns and queries for database pulls related to direct marketing, systems and business analysis, and ad-hoc requests
Required Education & Experience:
- Ability to use a computer and other office productivity tools with sufficient speed and accuracy to meet the demands of the job
- Communicates effectively by listening intently, questioning appropriately, and articulating clearly in both written and verbal formats
- Possesses strong mathematical, analytical, and problem solving skills
- Required: Bachelor’s degree or equivalent experience, Degree in Information Systems, Business Administration, or related field preferred
- Licensing/Certification
- Handles high volumes of work with ability to prioritize effectively and hit promised timelines
- Ability to communicate and interact with others in the English language to meet the demands of the job
- Ability to perform work duties from [limited space work station/desk/office area] for extended periods of time
- Required: High School Diploma or GED
- Required: Experience with spreadsheets, databases, and database reporting tools
- Other Qualifications
- Preferred: Experience with UNIX
- Required: At least 5 years of experience with Campaign Management tools (examples: Adobe or IBM Campaign)
- Strong Excel, PowerPoint and Word skills required
- Required: At least 5 years of experience with SQL
- Familiarity with the airline industry and/or field of marketing preferred
- Required: 8 years of experience in related field OR, 6 years with advanced degree
- Must be able to coach junior and senior analysts
- Required: At least 5 year of experience with Oracle or Teradata database