Position Summary:
The JET team within TFG has a vacancy available for a Manager Customer Insights And Analytics
What you’ll do:
- Analyse customer buying behaviour during marketing campaigns and promotional events
- Strategic management of chain direct marketing plans based on customer data and insights
- Leverage all customer data assets to provide actionable insights on customer profiles for broader business strategy by interpreting and translating data into opportunities or recommendations
- Assist in the development of data driven customer segmentation models.
- Interpret, share and recommend actions based on group customer research conducted
- Accurate reporting and analyses in order to drive return on marketing investment
What you’ll have:
- Ability to systemise thinking and train team members
- Advanced problem solving
- Knowledge and experience in statistical software packages (SQL/SAS/SPSS)
- Excellent data interpretation skills
- 9- 10 Years’ experience
- Candidates with a Marketing / Commerce qualification, with strong analytical skills will also be considered
- Hands-on experience of large-scale customer database data interrogation and manipulation
- Industry/retail experience (Advantageous)
- A degree in the field of research (psychology, sociology, behavioural science, computer science) or statistics / mathematics or a degree