Position Summary:
Retention & share of the consumer. The idea candidate will be able to provide on going data interpretation, data stewardship and an eye for continuous improvement for marketing performance.
Chevron Holdings Inc. (CHI) is a pioneer and leading multi-function Shared Services Center in the Philippines located in Makati City. With a workforce of more than 1,000, CHI delivers business services and solutions in areas such as finance, human resources, procurement, marketing support and information technology.
Key Responsibilities:
- Defines audience logic
- Provide support to all data analysis for overall Marketing performance measurement (ROI)
- Provisions audience data to campaign specialists (B2C and B2B)
- Data Stewardship (End User)
- Maintains to-be RFM modeling (Recency, Frequency, Monetary)
- Ideates new audience segments based on analysis/AI
- Verifies and validates data availability for Journey Delivery
- Strong partnership with the Customer Experience Data Analyst
- Strong liaison with activation & current operations
- Develops Segments over time based on insights
Required Education & Experience:
- Experience with designing and delivering Azure API and associated data platform solutions.
- Experience working in a global operations organization
- Experience with visualization tools, creating data sources, SQL
- Bachelor’s degree
- 2+ years of marketing operations experience
- Experience building and managing data in Tableau CRM