Position Summary:
This role is individually accountable for administration and data analysis around leads and campaign management. The incumbent is individually accountable for achieving results through own efforts.
Key Responsibilities:
- Responsible for the maintaining the Campaigns marketing portal with up-to-date marketing collateral to enable advisers
- Extracts campaigns based on the agreed criteria
- Responds to queries regarding clients extracted
- Executes campaigns via the Marketing automation tool (IMI / Everlytic)
- Identifies, builds relationships and interfaces with internal and external resources.
- Measures campaign performance and provides reports to management
- Responsible for the design, marketing message (s), content, development, reproduction and distribution of Intermediary and stakeholder communication
- Participates in evaluation and administration of campaign criteria
- Participates in the campaign planning via pre-campaign data extractions
- Manages the campaigns mailboxes
- Tests the customer leads journey from all call be back lead sources; social media, web leads, external lead vendor leads, Find an
- Adviser, inbound telephony, cross sell and upsell campaign’s and reintermediation campaigns
- Responsible for administration around leads and campaign management
- Manages the data integrity of the campaign extraction toolset, including quality checks, capability testing and data signoff.
Required Education & Experience:
- Diploma in Marketing
- Digital lead process and campaign management experience would be advantage
- 3 – 5 years working experience in the financial and marketing industry
- Digital and Direct marketing content writing experience would be advantage
- Matric