Position Summary:
The main purpose of the role is to coordinate and assist in delivering the CVM commercial strategy, as well as to assist in managing and tracking delivery against the commercial and capability roadmaps.
Key Responsibilities:
- Manage the commercial capability roadmap and track delivery of new features and products within the Regional Squad
- Generation of commercially positive ideas that will impact customers and change customer buying behavior, personalized offers per customer segment/cohort to drive engagement & increase revenue, active days.
- Design, brief and execute Vodafone/Vodacom Global communications together with Vodacom Brand using Vodacom Brand CI & tonality guidelines
- Consolidate and assist with preparation of executive committee presentations
- Perform in-depth customer base analytics and derive actions to address problem areas
- Review, analyse and evaluate success of initiatives against key KPIs
- Design, brief, maintain, and report on customer life-cycle journeys and campaigns using Vodacom Brand CI & tonality guidelines
- Design, brief, maintain, and report on below the line campaign activities to promote upgrades, up-sell & cross-sell and reduce churn using Vodacom Brand CI & tonality guidelines
- Coordinate planning of direct marketing campaigns across business segments and Regions to drive engagement and increase revenue, active days and other KPI’s.
What you’ll have:
- Minimum of 5 years relevant working experience essential in CVM, Campaign Management, Direct Marketing or related field
- Experience working in complex matrix environments with multiple stakeholders Excellent communication and presentation skills
- Strong commercial acumen preferably with experience in marketing, commercial management, sales and/or brand
- Strong knowledge of Excel/PowerPoint and reporting
- Relevant 3 year Degree in marketing, statistics, engineering or similar essential and
- Experience with SQL preferable
- Management consulting house experience
- Matric essential and