Website Ontario Government
Position Summary:
Digital Communications, within the Ministry of Labour, Immigration, Training and Skills Development, is looking for an experienced and innovative digital marketer to lead our robust and fast-paced social media program.
Our Social Media Coordinator will be able to deliver on complex and high-volume editorial calendars. They will be an engaging and creative storyteller, as well as a digital expert who keeps the organization current on social media trends and best practices.
Key Responsibilities:
- Provide leadership to the Deputy Minister’s Office and the Communications Branch in terms of innovation and cultural impact of social/digital media by analyzing information and activity on social media channels, assisting with issues management, tracking stakeholder trends, and identifying threats and opportunities
- Support other communication activities for Digital Communications by participating in meetings with other program areas to discuss objectives, messages and target audiences, and developing web-based content for internal and external websites
- Coordinate the social media program aligned with the objectives of the Ministry of Labour, Immigration, Training and Skills Development’s Communications Branch by researching, creating and developing creative social media content, and providing advice and recommendations on social media approaches
Required Education & Experience:
- Thorough understanding of the use of social media platforms, blogs, websites and other communication channels to achieve objectives
- Knowledge of personal computers, including word-processing, record-keeping, internet and email applications
- Problem-solving skills to resolve quality and delivery issues
- Organizational skills to handle multiple projects simultaneously, and meet tight deadlines in a fast-paced environment
- Ability to identify sources of data, collect and compile information and assess/determine the most effective content
- Knowledge of research and writing techniques to develop content for web, social media and other communication channels
- Interpersonal skills to collaborate with others, and participate in meetings to discuss objectives, messages and audiences
- Knowledge of web page development, including HTML CSS, and W3C standards for web accessibility requirements
- Communication and presentation skills to provide advice and recommendations and liaise with program staff
- Writing and editing skills to research and write accurate, creative social media channel-specific content
- Knowledge of Microsoft Suite programs in PC/Windows environment, user interfaces, browser compatibilities and search engine optimization to ensure optimal delivery of social media initiatives
- Planning, project management and coordination skills to manage concurrent projects, and establish project plans, schedules and timelines
- Knowledge of web and/or social media metrics to analyze results of social media initiatives
- Knowledge of marketing and communications theory, methods, and techniques, as well as content management/development, social media publishing and the current and leading social/digital marketing trends
- Knowledge of software to support social media, graphics and photo/video processing and editing
- Analytical skills to analyze performance metrics for social media program and specific social media campaigns